Glossary/Google Ads
GOOGLE ADS GLOSSARYUnderstand google ads without the jargon.
Paid search concepts for targeting demand, controlling spend and improving lead quality. Each definition includes a clear meaning, practical example and a relevant next step.
10 essential google ads terms.
Use this collection when reading reports, planning campaigns or reviewing work with a specialist. Every page is written around practical decisions rather than abstract terminology.
What Is Google Ads?
Google Ads is Google’s advertising platform for placing paid messages across Search, YouTube and other Google properties and partners.
What Is Pay Per Click?
Pay per click is an advertising model in which the advertiser pays when someone clicks an ad.
What Is Cost Per Click?
Cost per click is the average or actual amount paid for an advertising click.
What Is Quality Score?
Quality Score is a Google Ads diagnostic that compares expected click-through rate, ad relevance and landing page experience.
What Is Ad Rank?
Ad Rank is the set of auction-time calculations Google uses to determine whether an ad can show and where it appears.
What Is Negative Keyword?
A negative keyword prevents ads from showing for searches that match an excluded word or phrase under the selected rules.
What Is Search Term?
A search term is the actual query a person entered before an ad was shown or clicked.
What Is Keyword Match Type?
Keyword match type controls how closely a search query must relate to a Google Ads keyword.
What Is Responsive Search Ad?
A responsive search ad combines supplied headlines and descriptions to serve relevant message variations.
What Is Performance Max?
Performance Max is a goal-based Google Ads campaign type that can serve across Google inventory using automation.
Need help with google ads?
See the complete methodology, scope and commercial outcomes for this service.