Glossary/Local SEO
LOCAL SEO GLOSSARYUnderstand local seo without the jargon.
Terms that help local and service-area businesses improve map and location visibility. Each definition includes a clear meaning, practical example and a relevant next step.
10 essential local seo terms.
Use this collection when reading reports, planning campaigns or reviewing work with a specialist. Every page is written around practical decisions rather than abstract terminology.
What Is Local SEO?
Local SEO improves a business’s visibility for searches connected with a place or service area.
What Is Google Business Profile?
Google Business Profile is the free business listing used to manage how an eligible organization appears in Google Search and Maps.
What Is Local Pack?
The local pack is the map-based group of business results that can appear for queries with local intent.
What Is NAP Consistency?
NAP consistency means keeping a business name, address and phone number accurate across relevant online sources.
What Is Local Citation?
A local citation is an online mention of a business’s identifying information, usually its name, address and phone number.
What Is Service Area Business?
A service area business serves customers at their locations rather than primarily at a public storefront.
What Is Local Keyword Research?
Local keyword research finds queries that combine a service need with geographic or nearby intent.
What Is Review Management?
Review management is the process of requesting, monitoring and responding to customer feedback across relevant platforms.
What Is Local Landing Page?
A local landing page explains a genuine service offering for a specific location or service area.
What Is Local Ranking Factors?
Local ranking factors are signals associated with relevance, distance and prominence in local search.
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